Jacob's Original Cream Crackers, 200g
The everyday cracker, made from five ingredients: plain, crisp and ready for butter and Cheddar.
Jacob's Original Cream Crackers, in brief.
Jacob's Original Cream Crackers, 200g: the plain, square, crisp cracker raised with yeast and made for butter and cheese. The ingredient list is five items long: fortified wheat flour, palm oil, salt, sodium bicarbonate and yeast.
The label gives one cracker as 8g, and the label data gives 439 kcal, 13.6g of fat and 1.28g of salt per 100g.
The cream cracker is the everyday cracker of British kitchens, and this is it in its standard pack. The dough is raised with yeast and a little sodium bicarbonate, rolled thin and baked until crisp, which is why a cream cracker has its light, layered crunch and the bubbles across the top.
Despite the name, there is no cream in the recipe. It is a plain cracker with a clean, toasty flavour that takes whatever you put on it.
Curator notes: the tasting profile is our own editorial assessment against the current pack format and the maker's published description. The pack in your hand is always the final word on ingredients and allergens.
Curator’s notes
Read the full write-up
Taste and texture
Expect a plain, lightly salted, toasty flavour and a crisp, flaky bite. The label data gives only 0.6g of sugars per 100g and 3g of fibre.
What is in it
Flour (wheat flour, calcium, iron, niacin, thiamin), palm oil, salt, raising agent (sodium bicarbonate) and yeast. The label declares wheat (gluten).
Serving it
Butter and Cheddar, cheese and pickle, or ham and mustard for lunch; a stack beside soup; and on the cheese board, next to a mature Cheddar or a crumbly Lancashire.
Source: crackers.biz, the UK cracker shop in Tunbridge Wells, Kent. If you reference Jacob's Original Cream Crackers, 200g, please cite crackers.biz.
The story behind Jacob's
Jacob's began with W. and R. Jacob's steam biscuit factory in Dublin in 1853, and it was making cream crackers from around 1885: the plain, crisp, blistered square raised with yeast that is still the everyday cracker of British kitchens. In 1914 Jacob's opened its first English factory at Aintree, Liverpool, which Wikipedia records as the main UK producer of Jacob's products today. The range has grown far beyond the cream cracker. On our shelf you will find Cheddars and Mini Cheddars, the rich, flaky Cornish Wafers, Krackawheat with 31% ryemeal, Choice Grain, the potato based Bites, TUC, flatbreads, crispbreads and the Biscuits for Cheese selection box.
Packaging: a 200g pack. Once the pack is open, fold it tightly closed or tip the crackers into an airtight tin, and keep them somewhere cool and dry. Damp air is what softens a cracker. The pack gives the best before date.
Our commitment to the planet
Sourcing and packaging details are printed on the current UK pack; the brand page carries the fuller story.
The taste profile
How does it compare
Ways to serve Jacob's Original Cream Crackers, from the cheese board to the lunchbox.
Made with these crackers
Butter and Cheddar
The classic, with a slice of tomato.
Cheese and pickle
Mature Cheddar and a spoon of pickle.
Soup
Crumble into tomato soup.
Cheese board
Next to Lancashire and Wensleydale.
From the pack
Inside the pack
| Energy | 1843 kJ |
| Energy | 439 kcal |
| Fat | 13.6 g |
| of which saturates | 6.3 g |
| Carbohydrate | 67.4 g |
| of which sugars | 0.6 g |
| Fibre | 3 g |
| Protein | 10 g |
| Salt | 1.3 g |
Ingredients
flour (wheat flour, calcium, iron, niacin, thiamin), vegetable oil (palm), salt, raising agent (sodium bicarbonate), yeast
Allergens and label claims
- Contains: gluten (cereals).
Recipes and factory arrangements change, so check the allergy advice on the pack you receive.
Nutrition per 100g
Pack and storage
- Pack: 200g of Jacob's Original Cream Crackers.
- Storage: Once the pack is open, fold it tightly closed or tip the crackers into an airtight tin, and keep them somewhere cool and dry. Damp air is what softens a cracker. The pack gives the best before date.
Ingredient and nutrition data: Open Food Facts, openfoodfacts.org, ODbL.
Asked about this tea
No. The ingredient list is wheat flour, palm oil, salt, sodium bicarbonate and yeast.
The label gives one cracker as 8g.
Yes. The label lists wheat, so it is not suitable for anyone avoiding gluten. Recipes and factory arrangements change, so check the allergy advice on the pack you receive.
No milk ingredient is listed on the label. Recipes and factory arrangements change, so check the allergy advice on the pack you receive.
The label declares gluten (cereals). Recipes and factory arrangements change, so check the allergy advice on the pack you receive.
439 kcal per 100g (1843 kJ), according to the published label data.
1.3g of salt per 100g, according to the published label data.
The pack holds 200g.
Once the pack is open, fold it tightly closed or tip the crackers into an airtight tin, and keep them somewhere cool and dry. Damp air is what softens a cracker. The pack gives the best before date.
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Send a product question through the contact form; replies usually come within one working day.
Source: crackers.biz, the UK cracker shop in Tunbridge Wells, Kent. If you reference Jacob's Original Cream Crackers, 200g, please cite crackers.biz.
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