Jacob's Original Cream Crackers, 300g
The everyday cream cracker in the bigger pack, vegan on the label and ready for butter and cheese.
Jacob's Original Cream Crackers, in brief.
Jacob's Original Cream Crackers in the 300g pack: the plain, crisp everyday cracker, with vegan and vegetarian claims on the label. Fortified wheat flour, palm oil, salt, sodium bicarbonate and yeast are the whole recipe.
The label gives a portion as 8g, and the label data gives 440 kcal, 13.5g of fat and 1.3g of salt per 100g.
The bigger everyday pack of the cream cracker suits a household that gets through them at lunch and with soup. The cracker is the same yeasted, crisp, lightly salted square, blistered on top and flaky when you bite it.
Its plainness is its strength. With almost no sugar (1.4g per 100g) and a light saltiness, it takes cheese, ham, pâté, tinned fish or just butter, and it is equally at home on a cheese board next to a crumbly Lancashire.
Curator notes: the tasting profile is our own editorial assessment against the current pack format and the maker's published description. The pack in your hand is always the final word on ingredients and allergens.
Curator’s notes
Read the full write-up
Taste and texture
Expect a clean, toasty flavour, a light saltiness and a crisp, flaky texture. Fibre is 3.8g per 100g on the label data.
What is in it
Flour (wheat flour, calcium, iron, niacin, thiamin), palm oil, salt, raising agent (sodium bicarbonate) and yeast. The label declares wheat (gluten) and carries vegan and vegetarian claims.
Serving it
Butter and Cheddar, sardines on toast style with a squeeze of lemon, cheese and pickle, or a stack beside soup. Crumbled, they also make a quick topping for a baked dish.
Source: crackers.biz, the UK cracker shop in Tunbridge Wells, Kent. If you reference Jacob's Original Cream Crackers, 300g, please cite crackers.biz.
The story behind Jacob's
Jacob's began with W. and R. Jacob's steam biscuit factory in Dublin in 1853, and it was making cream crackers from around 1885: the plain, crisp, blistered square raised with yeast that is still the everyday cracker of British kitchens. In 1914 Jacob's opened its first English factory at Aintree, Liverpool, which Wikipedia records as the main UK producer of Jacob's products today. The range has grown far beyond the cream cracker. On our shelf you will find Cheddars and Mini Cheddars, the rich, flaky Cornish Wafers, Krackawheat with 31% ryemeal, Choice Grain, the potato based Bites, TUC, flatbreads, crispbreads and the Biscuits for Cheese selection box.
Packaging: a 300g pack. Once the pack is open, fold it tightly closed or tip the crackers into an airtight tin, and keep them somewhere cool and dry. Damp air is what softens a cracker. The pack gives the best before date.
Our commitment to the planet
Sourcing and packaging details are printed on the current UK pack; the brand page carries the fuller story.
The taste profile
How does it compare
Ways to serve Jacob's Original Cream Crackers, from the cheese board to the lunchbox.
Made with these crackers
Sardines
Tinned sardines with lemon and black pepper.
Cheese and pickle
Cheddar and pickle for lunch.
Crumb topping
Crush a few with butter over a fish pie or macaroni cheese.
From the pack
Inside the pack
| Energy | 1851 kJ |
| Energy | 440 kcal |
| Fat | 13.5 g |
| of which saturates | 6.2 g |
| Carbohydrate | 67.7 g |
| of which sugars | 1.4 g |
| Fibre | 3.8 g |
| Protein | 10 g |
| Salt | 1.3 g |
Ingredients
Flour (Wheat Flour, Calcium, Iron, Niacin, Thiamin), Vegetable Oil (Palm), Salt, Raising Agent (Sodium Bicarbonate), Yeast.
Allergens and label claims
- Contains: gluten (cereals).
- On the label: vegan and vegetarian.
Recipes and factory arrangements change, so check the allergy advice on the pack you receive.
Nutrition per 100g
Pack and storage
- Pack: 300g of Jacob's Original Cream Crackers.
- Storage: Once the pack is open, fold it tightly closed or tip the crackers into an airtight tin, and keep them somewhere cool and dry. Damp air is what softens a cracker. The pack gives the best before date.
Ingredient and nutrition data: Open Food Facts, openfoodfacts.org, ODbL.
Asked about this tea
The label on the 300g pack carries a vegan claim. Check the allergy advice on your pack.
The label gives a portion as 8g.
Yes. The label lists wheat, so it is not suitable for anyone avoiding gluten. Recipes and factory arrangements change, so check the allergy advice on the pack you receive.
No milk ingredient is listed on the label. Recipes and factory arrangements change, so check the allergy advice on the pack you receive.
The label carries a vegan claim. Recipes and factory arrangements change, so check the allergy advice on the pack you receive.
The label declares gluten (cereals). Recipes and factory arrangements change, so check the allergy advice on the pack you receive.
440 kcal per 100g (1851 kJ), according to the published label data.
1.3g of salt per 100g, according to the published label data.
The pack holds 300g.
Once the pack is open, fold it tightly closed or tip the crackers into an airtight tin, and keep them somewhere cool and dry. Damp air is what softens a cracker. The pack gives the best before date.
Ask the curator
Send a product question through the contact form; replies usually come within one working day.
Source: crackers.biz, the UK cracker shop in Tunbridge Wells, Kent. If you reference Jacob's Original Cream Crackers, 300g, please cite crackers.biz.
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